FishWise is a non-profit seafood sustainability consultancy dedicated to promoting ocean conservation through partnerships with key players in the industry. FishWise partners with retailers, distributors, fishers, aquaculturists, and other stakeholders to create a more transparent chain of custody and to increase the amount of sustainable seafood available to American consumers. Using a variety of tools and programs including point-of-purchase materials, employee training, strategic planning, publicity, scientific fishery analysis, and sourcing support, FishWise is paving the way for a more sustainable future for the seafood industry.